Automating accounting and financial controlling processes for Adidas

Back-office automation for Adidas AG

Adidas AG, founded and headquartered in Herzogenaurach, Germany, is one of the world largest and most famous sportswear manufacturers. RPA is an essential and growing tool within Adidas to manage and modernize hundreds of back-office processes.

For this project we had the opportunity to work in the famous Adidas Campus in Herzogenaurach to work on automating multiple processes in the finance department.

The goal of the project was to share our best practices and know-how to intelligently automate business processes through Robotic Process Automation, in order to increase both quality and speed of internal administration processes.

As a proof-of-technology, two business processes within the Accounting (invoicing) and Controlling (budgeting/forecasting) domain were selected. Within accounting we automated processing and generation of intercompany invoices. The sports brand has a huge amount of subsidiaries, generating thousands of invoices and intercompany recharges. In addition, since Adidas has daughter companies all over the world, business logic was quite complex. Reducing operational risk by eliminating human error in crucial steps led to a faster and leaner process. In the controlling process, for internal reporting requirements Adidas had to generate multiple forecasting and budgetting reports. These reports were created, handled and checked manually and took multiple FTEs to complete.

“We loved working with you and I am sure you will continue this success in the future!”

Mohammed Al Ghadban – Process Automation Manager – Platform Engineering and Architecture

Both processes presented a lot of challenges, such as integrating custom build SAP modules with in-house applications built by Adidas while using smart robotics to meet the highest quality standards. Both processes were successfully automated end-to-end with massive speed, throughput and quality increases as a result.

Video demo

Automated applications

SAP, Microsoft Office Excel, Chrome, Custom In-house Software

Implementation partner

Digital Innovation

Handling over 1.5M€ of unstructured payments for Hospital AZ Maria Middelares Gent every month.

This specific use-case for Finance addresses a major painpoint that every consumer-oriented business can face: unstructured payments. It happens to all of us: mistyping the structured notice or forgetting about it altogether or even making small errors in specifying the amount. The complexity rapidly increases once there are multiple outstanding invoices within your systems while the payments happen in an aggregated fashion, for example when you are working with a third party for collecting payments.

End-to-end automation

For this large hospital in Gent, Automagica robots are now processing for over 1.5 million euro worth of unstructured payments every month. Together with our implementation partner KIEN and consulting partner KPMG, the end-to-end process was fully automated. KPMG’s role in the project was building the Smart RPA business case and modelling the as-is and to-be processes for unstructured payments. The business case was immediately clear for the hospital and moving forward with Automagica was a clear choice: Automagica could perform the work of multiple fulltime equivalent workers, therefore generating a large amount of time and cost savings for the hospital. This allows the hospital’s valuable finance personnel to focus on higher value-adding tasks and increase the quality and throughput of the hospital’s finance department as a whole.

Implementation Partners

Digital Innovation and KPMG

Video Demo

Automated applications

SAP, Microsoft Office Excel, Bizagi

Invoice automation for Live Nation

Sportpaleis Group is a company that operates the largest theaters and concert halls in Belgium with over 2 million visitors each year.

One of their key goals is to provide excellent customer support. A popular customer request, especially from their business and enterprise customers, is to provide an invoice related to booked reservations and arrangements. In the past this was a manual process. Customers had to send their request by email to the finance department of Sportpaleis Group. The finance responsibles would then perform a list of checks and process the request to ultimately deliver an invoice to the customer by email.

We installed an Automagica robot capable of performing all those tasks without any form of human intervention. This involves navigating their proprietary ticketing software as well as the accounting software. Instead of sending an e-mail, users can now simply fill in a web form after which the robot will perform all necessary steps to email the invoice back to the end user.

Using this solution, their finance department has more time to focus on quality work while the robot performs this repetitive task in the background. Thousands of invoice requests have already been processed end-to-end, fully automatically by the Automagica robot. Down below is a recording of the robot in action.

Would you like to learn more about Automagica, our Smart Robotic Process Automation software and its capabilities to automate even the most complex processes? Get in touch with us at or

Video Demo

The public Automagica Portal is live! 🐱‍🏍

We’re proud to announce that the public (free) version of our Automagica portal is now live! You can register and set up your Automagica robot at

Do keep in mind that the features and functionalities of the free version of the Automagica portal are still experimental and may change at any time. Also, only non-commercial use is allowed. If you are a company and require a commercial license or an on-premise deployment of the Automagica Portal, please contact us.

We’re on the Python Package Index! 🎉

From now on, you can install Automagica with pip!

This way, you’re assured of the latest version of Automagica by running the following command from your terminal:

pip install Automagica --upgrade

This should make it even easier for all Automagicians to install Automagica, anywhere on any system and start automating the world! Releasing our open source RPA library on PyPI further enables the Automagica community to easily automate any task, anywhere.

This version also adds connectivity to the soon-to-be-released Automagica portal as mentioned in our earlier post which will feature free automation management from the cloud. If you’re a company, do take a moment to read the fine print, as there are some rules we have to follow.

We’ve also improved cross-platform compatibility for MacOS and Linux systems. If you are still facing issues with this, feel free to post in our forum or make an issue on GitHub.

Automagica, free RPA? 👌🤖

We have some exciting news to share with you fellow Automagicians today!

In our efforts to make automation available to everyone, we are now announcing that our Automagica Portal will be free to use for (almost) everyone!

The Automagica Portal allows you to collaborate, manage and monitor your open source Automagica robots all in one place! This means that you can keep track of your robots progress in real-time, even when you’re on the go.

Our primary focus has been on implementing a user-friendly, one-minute setup process within the open source Automagica robot library to make setup as painless as possible for you all.

We will be announcing the go-live shortly, but you can already leave your e-mail here so we can let you know once it’s available. We are aiming to release it later this month, so be sure to leave your e-mail address.

There is a bit of fine print however (isn’t there always?). In order to guarantee the continuity of the open source Automagica RPA Python library, there are some rules we have to apply. Commercial users, more specifically companies with a worldwide aggregated revenue of over 1 million EUR, need to apply for a paid enterprise license in order to use the Automagica Portal. If you think this might apply to you, drop us an e-mail at PS: we also offer on-premise deployments for the larger corporates among you!

The entire Automagica-team is looking forward to the release of the publicly available Automagica Portal!

Want to stay up to date with what else we have in store (hint, hint) for the Automagica community? Keep a close eye on this blog! 👀

Welcome to our official blog!👏

As the user base for Automagica keeps growing so quickly (we recently went trending on GitHub a couple of times), we want to support this growth even further by providing an official blog, where we update you on the latest news with regards to Automagica!

Our goal with Automagica is to democratize automation make automation available to all, while ensuring continuity of the open source library with paid licensing models and features for the enterprise and commercial users. This blog is an example of our continuous efforts to support this goal.

Stay tuned for further updates by subscribing to this blog!

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